Brandformation is led by a senior team of strategists, brand builders, and creative leaders with deep experience across branding, positioning, design, marketing, and business growth.
Together, we help companies rethink how they are seen, discovered, and valued in the AI economy.
Christopher Faust
Strategy
Chris Faust is a dynamic and accomplished entrepreneur, visionary brand strategist, and transformative business leader with a proven track record of driving growth, innovation, and sustainable value creation across multiple industries. With deep expertise in marketing, communications, and strategic leadership, Chris has consistently built and scaled industry-leading brands, led high-performing teams, and orchestrated successful mergers and acquisitions, all while positioning organizations for long-term success.
As the Founder & CEO of Fastlane, a full-service branding and growth marketing firm, Chris focuses on value creation, sustainability, and social impact, leveraging his deep strategic insights to elevate brands in a competitive marketplace. In addition to Fastlane, he is a co-owner and
Executive Director of:
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Iconist, an AI product development and innovation company
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3 Graces, a faith based beauty and wellness platform
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Faith on Fire, a Christian apparel and lifestyle brand
Chris’s entrepreneurial journey began with Breakthrough Communications, a boutique marketing communications and public relations firm he founded and led to a successful acquisition by PFS. Prior to that, he held senior leadership roles, including Head of Communications at Lincoln Financial Distributors and Vice President of Marketing at InterWorld. He was also the first Partner at the renowned Merritt Group in Northern Virginia, and launched his career at Burson-Marsteller, then the world’s leading reputation management firm.
Chris holds a B.A. in Mass Communications with a Minor in Public Relations from the University of Delaware. His influence extends beyond business as he serves on multiple Boards and Advisory Councils. As a result, his leadership and expertise have made him a sought-after advisor for high-growth companies looking to unlock their full potential.
Kevin Levi
Positioning
Kevin Levi is an accomplished brand positioning expert, product marketing strategist, and demand generation leader with over 25 years of experience helping B2B companies clarify their market narrative, sharpen their competitive differentiation, and drive measurable revenue growth. Throughout his career, Kevin has partnered with more than 200 clients across virtually every industry category, completing over 150 successful brand positioning engagements, with a deep specialization in B2B markets ranging from SaaS and technology to healthcare, insurance, financial services, and beyond.
Kevin brings a proprietary, buyer-centric methodology to every engagement, one that uncovers unique value propositions, aligns messaging with target customer pain points, and builds the kind of compelling brand stories that accelerate sales cycles and expand market share. His work spans the full go-to-market spectrum, from ICP development and competitive positioning to demand generation engines, sales enablement, and partner activation programs.
Among his most notable in-house achievements, Kevin served as VP of Marketing at OrecX, a call recording SaaS company, where he single-handedly built the marketing function from the ground up over 12 years, generating 100% of company sales leads through a fully inbound-driven strategy and fueling growth from $900K to over $7M in annual revenue, ultimately contributing to a multi-million dollar acquisition in 2023. Earlier in his career, as Senior Manager of Strategic Customer Messaging at Covance, one of the world's leading life sciences companies, Kevin re-architected the company's macro-level messaging and GTM strategy, an effort that earned direct endorsement from the CEO and left a lasting imprint on how the organization communicated its value to market.
Prior to those roles, Kevin held senior marketing and communications positions at NICE Systems and launched his career at Technology Solutions and Manning Selvage & Lee, two of the world's top PR agencies, where he spent over four years leading PR, brand building, and messaging for marquee technology accounts including IBM RS/6000 and IBM Global Services.
Kevin is also the published author of Differentiate or Diminish, a practical guide to brand positioning strategy, and holds a B.S. in Journalism and Business Communications from the University of Kansas. He is a sought-after advisor for growth-stage and mid-market B2B companies ready to turn their brand into their most powerful competitive asset.
Creative